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Auto giants ditch guidance as industry reels from Trump tariff chaos


New vehicles displayed for sale at a General Motors Co. Chevrolet dealership in Miami, Florida, US, on Saturday, April 5, 2025.

Bloomberg | Bloomberg | Getty Images

European auto giants reported a sharp drop in first-quarter profit, and many suspended or cut full-year financial guidance, partially attributing the industry pain to U.S. President Donald Trump’s trade tariffs.

The corporate updates were made shortly after Trump imposed a 25% tariff on automotive imports into the U.S. in early April.

Trump sought to water down these levies on Tuesday, signing an executive order designed to prevent a range of other separate duties — such as an additional 25% tariffs on steel and aluminum — from “stacking” on top of one another.

Some automakers applauded the new stance, although analysts warned the fast-changing nature of Trump’s trade tariffs will likely keep any long-term corporate investment decisions at bay.

Stellantis

Stellantis, which owns household names including Jeep, Dodge, Fiat, Chrysler and Peugeot, on Wednesday said that it was withdrawing its full-year financial guidance due to tariff-related uncertainties.

It added the company was “highly engaged” with policymakers on tariff policies, while taking action to adjust production plans and identify opportunities for improved sourcing.

The multinational conglomerate reported first-quarter net revenues of 35.8 billion euros ($40.7 billion), reflecting a 14% drop from the same period last year.

Mercedes

Germany’s Mercedes also scrapped its 2025 earnings guidance and reported sharply lower first-quarter profit.

The automaker said full-year reporting figures could not “be estimated with the necessary level of certainty,” citing the current volatility over tariffs, mitigation measures and potential direct and indirect effects.

“Assuming current trade policies persist, [earnings before interest and taxes] and free cash flow of the industrial business, as well as the adjusted returns on sales of Mercedes-Benz Cars and Mercedes-Benz Vans, will be negatively impacted,” the company said in a statement.

A giant logo of German automotive brand Mercedes-Benz is seen atop a building in Frankfurt am Main, western Germany, on April 29, 2025.

Kirill Kudryavtsev | Afp | Getty Images

Rella Suskin, equity analyst at Morningstar, said Trump’s recent move to ease car tariffs provides “partial relief” to European automakers.

“The tariff adjustment relieves imported auto parts up to 15% of a car’s content,” Suskin said, noting that BMW and Mercedes assemble roughly half of their vehicles sold in the U.S. domestically.

She nevertheless added that “until there is greater certainty around the permanence and quantum of tariffs, the automakers are unable to make long-term capital allocation decisions.”

Volkswagen

“Given the current volatile global economic situation, it is even more important to focus on the levers within our control,” Arno Antlitz, chief financial officer and chief operating officer at Volkswagen Group, said in a statement.

“This means complementing our great product range with a competitive cost base – so we can ensure to succeed also in rapidly changing global markets,” he added.

Volvo Cars

Workers inspect cars at the end of the production line of the Volvo factory in Ghent on April 25, 2025.

Nicolas Tucat | Afp | Getty Images

Speaking to CNBC’s “Europe Early Edition” before Trump moved to ease auto tariffs on Tuesday, Volvo Cars CEO HÃ¥kan Samuelsson said the additional tariff turbulence was making it “very difficult” to provide guidance to investors.

“We see long-term, we need, of course, to come back to some kind of trade deal with the U.S. Otherwise, this is of course going to be very difficult for the business in the U.S.,” Samuelsson said.

Porsche

Germany’s Porsche, which is majority-owned by the Volkswagen Group, trimmed its sales and profit margin forecasts, partially citing the impact of Trump’s tariffs.

The company on Monday said it now expects sales revenue of between 37 billion and 38 billion euros for the 2025 financial year, down from a previous forecast of 39 billion to 40 billion euros.

The Porsche logo is seen outside the premises of the “Exclusive Manufaktur” of German luxury car maker Porsche, where clients can get their vehicles customized in Stuttgart – Zuffenhausen on March 6, 2025.

Silas Stein | Afp | Getty Images

“The introduction of US import tariffs leads to negative impacts for the months of April and May 2025 which are included in the adjusted forecast. However, the adjusted forecast does not take into account further effects of the introduction of US import tariffs,” the company said in a statement.

“Currently it is not yet possible to make a reliable assessment of the effects for the financial year,” it added.

— CNBC’s Jenni Reid contributed to this report.



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